Urban East

Urban East residential complex is a new multi-storey building designed in a contemporary style with an emphasis on clear geometry and restrained façade expression. Inside, a wide selection of apartments is available, focused on rational layout organization. The pricing policy remains affordable for a broad range of buyers.

Advantages

• stylish modern architecture;
• area with developed infrastructure;
• kindergartens and educational institutions nearby;
• proximity to the metro;
• high construction standards;
• eco-friendly materials;
• modern technical equipment;
• landscaped and secure courtyard;
• spacious underground parking;
• high-speed elevator from an international manufacturer;
• enlarged window openings;
• improved layout solutions;
• apartments with preparatory finishing;
• 3-meter ceiling height;
• connected engineering systems;
• equipped recreation areas;
• neatly finished entrance area;
• attractive price;
• mortgage programs from a partner bank;
• developer with practical experience.

Location

Urban East residential complex in Tbilisi is located at 63 Kakheti Highway, in the Samgori district, which features a calm development character while maintaining connections with active parts of the city. The surroundings combine a moderate everyday pace with the ability to quickly access the business and social life of the capital, making the location practical for different living scenarios.

The immediate area offers well-established infrastructure with a wide range of services. Residents have access to retail outlets, educational institutions, medical facilities, and everyday service providers. The street network remains relatively quiet while still providing convenient connections to major directions.

Transport accessibility plays an important role: the metro station is within walking distance, and ground transport is represented by numerous routes connecting Samgori with other districts. This reduces dependence on a private car and simplifies daily travel, including commuting to work, study, or personal errands.

An additional advantage is the presence of green areas and less dense development compared to the city center. This improves environmental perception and reduces noise levels. As a result, a balanced living environment is formed, where privacy is maintained without sacrificing access to urban services.

Urban East residential complex is designed for those who value functionality, calmness, and rational organization of daily processes. The area combines developed infrastructure, strong transport connectivity, and a more relaxed pace, making it attractive for long-term living and investment.

Transport interchange

The nearest stop is located 120 meters away, with regular service at short intervals of about 9 minutes:

• buses No. 312, No. 322, No. 337, No. 341, No. 361, No. 396, No. 399;
• minibuses No. 415, No. 456, No. 489, No. 524, No. 582.

Varketili metro station is about a 20-minute walk away. This allows the use of underground transport for regular commuting, reducing dependence on surface routes and traffic conditions.

Major transport hubs are located relatively nearby. Ortachala bus station is less than 10 kilometers away, making intercity travel convenient. Naftlugi railway station and Samgori bus station are approximately 3 kilometers away, offering additional options for travel within the country.

The drive to Shota Rustaveli International Airport takes about 15–20 minutes by car, which is especially convenient for frequent travelers and for meeting arriving guests.

Local infrastructure

Samgori has a high concentration of infrastructure facilities serving various needs. The area offers a dense network of services covering education, healthcare, retail, and leisure, making it highly practical for everyday living.

The education system includes a wide range of institutions. Within a two-kilometer radius there are public schools No. 108, No. 109, No. 117, No. 139, No. 176, No. 90, No. 157, No. 145, No. 146, and No. 182. Private institutions also operate, including High School Nino, Georgian-American School of Tbilisi, and Albioni School, offering alternative education programs. For preschool children, kindergartens No. 37, No. 163, and No. 210 are available, allowing a continuous educational path without long commutes.

Medical infrastructure covers a wide range of services. Residents have access to Synevo laboratory, Evex clinic, Tbilisi Central Hospital, the National Screening Center, and dental offices. Pharmacies complement this network, allowing quick access to essential medications and healthcare products.

Retail infrastructure includes both local markets and chain stores. Varketili market offers fresh products and a wide selection of everyday goods. Supermarkets include EuroBrand, Madart, Fix Price, Carrefour City, Miniso Georgia, Spar, and Nikora. The assortment covers groceries, household goods, and daily essentials, simplifying everyday shopping.

The dining sector includes a variety of establishments offering different cuisines. Machakhela, Lucky Shawarma, Dolce Vita, MARGE Varketili, and Nikala's Yard provide options ranging from traditional dishes to fast food and European cuisine, expanding choices for daily meals and social gatherings.

For sports and active leisure, there are fitness clubs, yoga studios, and rugby and football fields. Additional recreational options include gaming zones such as PS4 Game Room CLUB. Parks nearby provide opportunities for outdoor relaxation and diverse leisure activities.

Within a short distance, there are hotels, hostels, business centers, beauty salons, bank branches, postal services, and gas stations. The concentration of services simplifies everyday tasks and reduces the need for long trips.

The established infrastructure covers key areas — education, healthcare, retail, and leisure. This makes the location balanced and in demand among those who value practicality, service availability, and efficient time management in daily life.

Architecture and construction features

Urban East complex is an example of construction with a focus on advanced technologies and strict adherence to quality standards. The project is developed in line with current engineering requirements and is designed for long-term operation without loss of key characteristics. It is based on proven construction methods and materials that comply with environmental safety standards.

The development consists of a single sixteen-storey building constructed using a monolithic frame system. This technology increases the strength of load-bearing structures and allows flexibility in internal layouts. External walls are built from specialized blocks, improving thermal insulation and resistance to external impacts. The building volume is vertically elongated and perceived as a unified solid mass, where the strict rhythmic articulation of façades creates visual order. The main silhouette is defined by simplicity: straight lines, even surfaces, and emphasized symmetry create a sense of stability and engineering precision.

The façades are finished with panels in a warm brown tone. This material adds density and visual depth while reinforcing the perception of structural reliability. The wall surface is divided by a regular grid of window openings forming a consistent repeating module. This structure enhances the façade rhythm and emphasizes the scale of the building. Windows are recessed into the wall plane, adding expressive light and shadow effects throughout the day.

Particular attention is given to protruding façade elements — light rectangular inserts placed at different levels. They contrast with the main volume and break up the strict geometry, adding dynamics to the overall appearance. These elements extend beyond the main façade line, enhancing plasticity and creating vertical accents.

The lower level is designed in a lighter manner. The use of glass surfaces and visually lightweight structures creates a “floating” effect, where the upper volume appears to rest on a transparent base. This approach reduces visual mass and creates a smoother transition from the street to the building. Vertical supports on the ground level emphasize the structure and define the rhythm of the entrance area. The overall character of the complex leans toward strict rationality, where decorative elements are minimized, and expressiveness is achieved through proportions, material textures, and repetition of details. Visual cohesion is maintained through a unified color scheme and a clear logic of element placement.

At night, Urban East gains additional expressiveness through thoughtfully designed architectural lighting. Light accents highlight key façade lines, emphasize window rhythm and protruding volumes, and enhance depth and contrast. The lighting is carefully integrated into the structure, reinforcing the building’s form and making its silhouette more visible in the cityscape. The project demonstrates a restrained, strict character with emphasis on geometry, materials, and proportions. Expressiveness is achieved through a precise balance of solid and lightweight elements, as well as careful detailing of the façade.

Engineering equipment includes fire safety systems and intercom communication, allowing controlled access and quick response to emergencies. The building is connected to centralized utilities, ensuring stable operation of all key systems, including water and electricity supply. Vertical movement is provided by elevators designed for regular use and meeting reliability standards.

Entrance areas and lobbies are designed with consideration for people with limited mobility. The design includes convenient passageways, absence of obstacles, and sufficient doorway width. Doors are made from durable materials intended for intensive use. Internal common areas receive high-quality finishing. Durable materials with long service life and resistance to mechanical impact are used. Lobbies and staircases are designed in a unified style, maintaining visual consistency and emphasizing precise execution.

Landscaping of the internal territory

Urban East incorporates a security system based on 24/7 video surveillance. Cameras are installed around the perimeter and at key points, allowing real-time monitoring and recording for further analysis. This reduces the risk of unauthorized access and increases overall safety for residents.

The adjacent territory is structured to support different usage scenarios. A children’s playground is provided with safe surfacing and equipment designed for active use. The design of the elements meets stability and safety requirements, making the playground suitable for everyday use.

Recreation areas include benches installed for outdoor relaxation. They are positioned for convenient movement across the courtyard. Landscaping includes decorative shrubs, deciduous trees, and flower compositions selected for seasonal variety and visual diversity. Green elements soften the perception of the development and enhance the courtyard’s appearance.

The complex includes an underground parking facility with 108 spaces. This simplifies vehicle placement and reduces pressure on surface areas. The enclosed location protects vehicles from weather and temperature changes while limiting access for unauthorized individuals, increasing security.

Lighting is implemented using outdoor fixtures evenly distributed across the territory. In the evening and at night, they provide sufficient visibility, facilitating movement and reducing the risk of unsafe situations. The courtyard infrastructure is designed for practical use and long-term operation without loss of functionality.

Apartment sales

Urban East offers 308 apartments ranging from 34 to 95 m². The range of sizes covers various needs: from compact units for individuals or couples to larger layouts suitable for families with children. This variety allows flexible selection based on household composition, lifestyle, and requirements for space distribution.

Apartments are delivered in a basic prepared condition without final finishing, giving owners full control over interior design. The internal layout and finishing can be defined independently, from materials to functional zoning. This format is especially in demand among those who want to implement a personalized living scenario.

Pala Varketili stands out among surrounding developments due to its cohesive concept and clearly structured design. The visual appearance is complemented by open balconies without glazing, expanding usable space and allowing for outdoor relaxation areas. Enlarged window openings play a significant role. The use of multi-chamber metal-plastic profiles combined with energy-efficient double glazing improves thermal insulation and reduces external noise.

Internal layouts are designed for efficient use of space. Configurations include studio apartments, as well as one-, two-, and three-room units. This variety simplifies choosing an apartment for specific needs: compact living, family zoning, or separate work and personal spaces. The distribution of space is designed for logical arrangement and everyday convenience.

Financial conditions include several payment options. Apartments can be purchased with personal funds or through mortgage financing from TBC Bank. This expands the pool of potential buyers and allows selection of the most suitable payment model.

To clarify details about finishing, layouts, and current offers, buyers can contact the developer’s office. Detailed information is provided on all aspects of the purchase, including technical specifications and transaction conditions, helping to make an informed decision. The address and contact details of the sales office can be found on the developer’s official website.

Urban East demonstrates a high level of construction quality and attention to technical detail. A wide range of layouts, quality materials, and flexible financial conditions make this project attractive for buyers focused on reliability, functionality, and long-term value.

About the developer

The company White Square, part of the BK Holding structure, is responsible for the project implementation, demonstrating a high level of organization and strict quality control at all stages. The developer has long established itself as a stable and reliable market participant, with operations based on practical experience and systematic processes. Over the years, the company has developed internal standards that ensure consistent quality regardless of project complexity. Its reputation is confirmed by the consistent delivery of declared characteristics and adherence to deadlines.

One of the key advantages is the presence of its own production base. This allows full control over the entire construction cycle: from material production to final finishing. This approach reduces dependence on external suppliers and minimizes risks related to component quality. In addition, optimization of internal processes positively affects the final cost, making property acquisition more efficient from an investment perspective. At the same time, high technical standards are maintained, including durability and performance characteristics.

The developer’s portfolio includes both residential and commercial properties of various types. This diversity demonstrates flexibility and the ability to adapt to different market segments. Completed projects show stable performance characteristics, confirming well-organized construction processes and the correct selection of technologies.

The company uses proven engineering methods and certified materials. This ensures reliable structural performance and preservation of declared parameters over a long period of operation. White Square follows a consistent development strategy focused on long-term presence in the industry and strengthening its professional reputation, making it a notable participant in the construction market.